2nd edition of the Binational Health Innovation node launched
For seven weeks, the 25 projects led by researchers from the partner institutions will conduct 100 interviews with potential clients.
Mexico City, August 28, 2018.-Leading research institutions have presented the second edition of the Binational Innovation Node (Nobita) in health to promote the creation of technology-based startups in the health sector in Mexico. The strategic alliance between EGADE Business School of Tecnológico de Monterrey, the Mexican Institute of Social Security (IMSS), the Autonomous University of the state of Morelos and the National Institute of Rehabilitation (INR) Luis Guillermo Ibarra Ibarra, responds to the Call of Conacyt "binational nodes of innovation".
Dr. Fernando Moya, project leader, Master, attended the event. Teresa de León, director of technology marketing and leader of the binational nodes of innovation of Conacyt, Dr. Adriana López, head of the Technological innovation Division of the IMSS, Dr. Verónica Rodríguez, research professor of The Autonomous University of the state of Morelos, Dr. Javier Perez, director of research of the National Institute of Rehabilitation (INR), and the CPC José A. Quesada, director of EGADE Business School Mexico City.
In his message, Dr. Fernando Moya explained that this program arises from the previous experiences with the i-Corps methodology: "The i-Corps is a methodology that we import from the National Science Foundation, in the USA, whose objective is that research Get out of the universities and have an impact on the economy. The researchers leave the laboratories to have contact with customers and users of their innovations, and thus validate their viability in the market, "he said.
"The spirit of this program is that research projects have an economic impact, which can be converted into companies. We want to help generate more startups, to intensely live the concept of innovation and change the mindset of researchers towards the resolution of problems that impact on people, "added Dr. Moya.
To this end, this program exposes the researcher – along with a team of business-experienced mentors, a research assistant and a graduate student of EGADE Business School – to the methodologies used in the school. Participants start with a hypothesis subject to validation and develop a process to make decisions based on the market. "Following the Lean Launchpad methodology, the business model canvas is started to be completed to define the value proposition," he explained.
For seven weeks, the 25 participating teams, which lead projects in disciplines such as nanotechnology, biotechnology or medicine, perform at least 100 interviews with potential clients to achieve a better understanding of the needs of the Market. By being in contact with potential customers, partners and competitors, participants learn to handle uncertain situations about the marketing of a technological innovation.
At the end of the program, the teams make a well-founded decision about the viability of their projects and the creation of their new startup with evidence obtained from the market: they explain why they continue with their project or why they decide not to do it.
Dr. Adriana López, of the IMSS, commented on the importance of this program for the transformation of researchers towards an entrepreneurial and business approach: "Researchers do not have that vision to bring these innovations to market, it is a change of Mentality, of culture, in which they can broaden their vision as far as they can go. " "In this edition, the IMSS participates with seven projects, which in addition to the clinical part are complemented with other educational applications in the institution, such as a project to support resident doctors suffering from depression," he added.
Dr. Javier López, from the INR, presented an overview of the institution he represents and the benefits of the program: "It is an opportunity to take a step to have products on the market that really benefit patients, that really benefit the population and in the process that create wealth and jobs and benefit the country's economy.”
On the other hand, Dr. Verónica Rodríguez emphasized the opportunity of this program for researchers: "It forces us to leave our laboratory and to modify the perception of our environment and how to address our research problems. One goes back to the lab with the certainty that the right questions are being asked, but perhaps not in the right order, "he said.
Master Teresa de León, director of technology marketing and leader of Conacyt's binational nodes of innovation program, described the importance of the partnership with the National Science Foundation: "The I-Corps program started in the U.S. in 2011 and has been very successful, Detonated more than 500 technology-based companies, has detonated an ecosystem of private investment very important, and above all, and most important in this case, also for CONACYT, to achieve a transformation in the mentality of scientific personnel. "
In this program, the teams face the real world, where they learn to deal with their potential clients through face-to-face interviews and to experience the possibility of achieving a knowledge transfer of the products and services they offer with a Profit towards society.